Apple is quietly working on its own framework, called Ajax, to develop large language models to compete with AI rivals like OpenAI’s ChatGPT and Google’s Bard. According to sources familiar with Apple’s efforts, the company has already created a chatbot service referred to as Apple GPT within its framework. This recent push into AI marks a significant endeavor for Apple, with multiple teams collaborating on the project and addressing privacy concerns associated with the technology.
The announcement of Apple’s AI effort caused a surge in its stock, with shares increasing over 2% to a record high of $198.23. On the other hand, Microsoft, which is OpenAI’s primary backer, saw a slight dip of about 1% in its shares upon hearing the news.
While Apple has integrated AI features into its products for years, it fell behind with the introduction of OpenAI’s ChatGPT, Google Bard, and Microsoft’s Bing AI over the past year. This market for generative tools, which can create various media based on text prompts, has gained immense popularity among consumers and businesses. However, Apple has noticeably been absent from this frenzy, with Siri, its main AI product, stagnating in recent years. Despite this, Apple has made advancements in AI technology in other areas, such as enhancing photo capabilities, search functions on the iPhone, and introducing a smarter auto-correct feature for mobile devices.
Behind the scenes, Apple has recognized the need to keep up with the potential shift in devices’ functionality that generative AI offers. Generative AI has the potential to revolutionize how users interact with technology, and Apple’s substantial revenue from its devices could suffer if it fails to stay up to date with AI advancements.
To address this, Apple has built the Ajax framework, which functions as the foundation for their AI services. Last year, Ajax was created to unify machine learning development within Apple, assisting in the deployment of AI-related improvements to search, Siri, and maps. The framework is now being used to develop large language models and also forms the basis for an internal tool similar to ChatGPT.
By implementing Ajax and creating their own AI services, Apple aims to remain competitive in the market and ensure that their devices continue to meet user expectations. Although Apple’s CEO, Tim Cook, has been cautious about the flood of new AI services, citing issues that still need to be resolved, he has emphasized incorporating AI into more Apple products on a very thoughtful basis.
In conclusion, Apple’s quiet efforts to develop their own AI framework and chatbot service indicate their determination to catch up in the generative AI market. By laying the foundation with Ajax and prioritizing AI advancements, Apple aims to continue providing innovative and user-friendly experiences across their product range. The company’s commitment to privacy considerations reflects their dedication to addressing potential concerns associated with AI technology. As the world waits for further updates, it is clear that Apple is fully aware of the transformative potential and importance of generative AI in shaping the future of technology.
