Apple’s virtual assistant Siri is on the brink of a major upgrade that could revolutionize its functionality. The tech giant is reportedly in talks with OpenAI, with plans to integrate the ChatGPT feature into the upcoming iPhone operating system, iOS 18.
This potential partnership, described by prominent Apple enthusiast Munster as the biggest upgrade in Siri’s 13-year history, could significantly enhance Siri’s capabilities. Munster believes that this move will not only benefit the vast majority of Apple’s 2.2 billion users but also open up a new revenue stream for the company.
The introduction of ChatGPT to Siri comes as Apple ramps up its efforts in the AI space. CEO Tim Cook has expressed confidence in Apple’s AI prospects, highlighting the company’s substantial investment in research and development, totaling $100 billion over the past five years. This investment has enabled Apple to focus on unveiling new AI features, with the potential integration of ChatGPT being a key development.
In addition to enhancing Siri, Apple is also reportedly working on developing its own AI chips for data centers. This project, known as ACDC, builds upon Apple’s existing in-house chip efforts and has the potential to disrupt the market.
Despite these advancements, the question of how Apple will monetize Siri in the future remains unanswered. The company has a significant user base and a strong foundation for its AI ambitions, as noted by analysts like Dan Ives.
As Apple continues to push boundaries in AI technology, the integration of ChatGPT into Siri represents a significant step forward. With the promise of enhanced functionality and potential revenue streams, this development underscores Apple’s commitment to innovation and its competitive edge in the tech industry.
