Apple’s Massive AI Plans for 2024 Revealed
Apple has long been criticized for falling behind in the AI race compared to rivals like Microsoft and Google. However, a recent report by the Financial Times sheds light on Apple’s extensive plans to dominate the AI market in the near future. The company has been aggressively hiring and acquiring AI-related startups, signaling a major push towards AI technology.
Since 2017, Apple has acquired a total of 21 AI companies, surpassing its competitors in terms of acquisitions. The most recent acquisition was WaveOne, an AI video compression startup. Analysts believe that Apple is not likely to stop there, with Wedbush Securities analyst Daniel Ives stating that he would be shocked if they don’t do a sizeable AI deal this year. This highlights the intense competition in the AI market, and Apple’s determination to stay ahead.
In addition to acquisitions, Apple is also focusing on expanding its AI capabilities through talent acquisition. In 2018, the company hired John Giannandrea, a renowned AI expert who previously led Google’s search division. Apple continues to search for top talent in the field of generative AI, which involves tools that can rapidly create text or images.
Apple’s ultimate goal is to implement generative AI through mobile devices, allowing AI-powered chatbots and apps to run directly on the phone’s hardware and software, without relying on cloud services. This suggests that Apple’s upcoming iPhone 16 may be the company’s first device fully integrated with AI technology.
While Apple’s commitment to the AI market is reassuring for its fans, concerns are raised about the timing. As previously reported, Apple’s generative AI push is not expected to come to fruition until at least 2025. This delay may put Apple at a disadvantage compared to its competitors who have already established their AI products.
In conclusion, Apple’s massive AI plans for 2024 have been unveiled through a series of acquisitions and talent recruitment. The company aims to leverage generative AI capabilities on mobile devices, potentially revolutionizing the way AI is integrated into smartphones. However, it remains to be seen whether Apple can catch up to its competitors in the rapidly evolving AI market.
