Apple is avoiding the artificial intelligence (AI) hype train and is instead opting to use the term machine learning. This is in contrast to Google, who continuously mentioned AI during their annual I/O conference. While referring to AI may be more exciting for those not in the technology field, machine learning is a more technically accurate description.
According to writer Ted Chiang, AI is a poor choice of words in 1954. Many professionals in the field suggest that the term artificial intelligence is imprecise and overdetermined. It brings to mind sci-fi myths and is not tangible like real tech.
During the Worldwide Developers Conference (WWDC), Apple did mention technology related to AI, but only ever referred to it as machine learning. This choice of phrasing is indicative of Apple’s more conservative approach to the subject compared to Google. The company is still making significant advancements in the technology, but without the hype.
Apple is not the only company shying away from the AI label. Facebook and Microsoft are also using the term machine learning rather than AI. This trend shows the need for more precise language in the technology field.
While the term AI may be exciting, its imprecise and overdetermined definition is leading some companies to use more accurate wording such as machine learning. Apple is taking a conservative approach to AI, and while the company is still making significant strides in the technology, it is doing so without the added hype. This trend indicates a move towards a more specific and precise language in the technology field.
