Apple’s Siri is rumored to undergo a major transformation with the introduction of Generative AI in the upcoming iOS 18. According to the Financial Times, Apple is set to embrace artificial intelligence and depart from its traditional approach with a focus on generative AI. This move is highly anticipated, especially considering Apple’s cautious stance on integrating AI into its smartphones compared to competitors like Google and Samsung.
The highlight of iOS 18 is expected to be a revamped Siri, powered by Apple’s Large Language Models (LLMs), possibly named AppleGPT. Morgan Stanley analysts predict that this Siri update will be fueled by generative AI. This comes as no surprise since Apple is known for waiting until the convergence of technology before offering its own fine-tuned rendition.
Hints about Apple’s AI ambitions have been dropped, with analyst Jeff Pu suggesting that generative AI could be introduced to iPhones and iPads as early as late 2024. To support this initiative, Apple is reportedly building around 100 AI servers this year, with plans for even more in 2024. This signifies a move towards cloud-based AI. Apple is also said to be developing ‘edge AI,’ an on-device AI technology.
The integration of AI into various applications is a key goal for Apple. For example, Apple Music could see the introduction of auto-generated playlists, while productivity apps like Keynote and Pages may feature an automatic slide deck generation feature. Apple is also exploring ways to incorporate generative AI into AppleCare, which would enhance customer support services.
With this significant step into generative AI, Apple aims to enhance its ecosystem and provide users with even more innovative and intelligent features. By leveraging AI technology, Apple strives to offer a seamless and personalized user experience across its range of devices and services.
Overall, Apple’s rumored move towards generative AI in Siri marks an important milestone in the company’s AI journey. With competitors already heavily integrating AI into smartphones, Apple’s meticulous approach seems to have paid off. Users can look forward to a more advanced and intuitive Siri experience in iOS 18, along with potential enhancements in various applications.
