Apple Inc. (AAPL) is stepping up its customer service game with the launch of a new AI-powered tool called Ask, which is set to rival the popular ChatGPT from OpenAI.
In a bid to enhance its technical support offerings, Apple is currently testing the Ask tool with a group of AppleCare support advisors. This tool functions similarly to ChatGPT by generating automatic responses to customer inquiries using data from Apple’s internal knowledge base.
The Ask tool allows advisors to rate the responses as either helpful or unhelpful and promotes its use for addressing complex or unfamiliar issues over traditional search methods. Responses provided by the chatbot are based on factual information from Apple’s knowledge base, making them accurate and beneficial for customers.
Apple plans to expand the use of the Ask tool to more advisors in the future after gathering feedback. The company is expected to incorporate generative AI more extensively this year, with the upcoming iOS 18 rumored to include new generative AI features across various applications.
The move towards AI-driven customer service aligns with Apple CEO Tim Cook’s vision of utilizing artificial intelligence as a key growth driver for the company. Cook had previously hinted at Apple’s work in AI during an earnings call, emphasizing the importance of innovative technologies like the Ask tool in shaping the future of the company.
Overall, Apple’s introduction of the Ask tool represents a significant step towards leveraging AI technologies to enhance customer support services and improve the overall user experience. As the company continues to invest in AI development, consumers can expect to see more intelligent solutions integrated into Apple products and services in the future.
