Apple has been exploring potential partnerships with leading AI companies such as Google, OpenAI, and Baidu, to enhance the generative AI capabilities of iOS 18. These collaborations could see Baidu’s AI model powering some of the iPhone’s upcoming generative AI features in China, while Google and OpenAI may contribute their expertise in the U.S. and other regions.
Regulatory requirements in China mandate that generative AI models must receive local approval, making Baidu’s Ernie chatbot a viable option for Apple’s ventures in the country. On the other hand, Google’s Gemini and OpenAI’s ChatGPT are not currently accessible in China, posing a challenge for their potential involvement in the project.
Apple has been teasing exciting generative AI developments to be unveiled later this year, likely to be integrated into iOS 18. The update is expected to introduce innovative generative AI features across various iPhone functionalities and applications, including Siri, Spotlight, Apple Music, Health, Messages, Numbers, Pages, Keynote, Shortcuts, and more.
Rumors suggest that the upcoming iPhone 16 models will be equipped with an upgraded Neural Engine featuring a significant increase in cores, potentially enabling exclusive access to certain generative AI features within iOS 18. In comparison, the current iPhone 15 models come with a 16-core Neural Engine.
Anticipation is building for Apple’s WWDC developers conference in June, where iOS 18 will be previewed, shedding light on the company’s plans for integrating generative AI technology into its ecosystem. Stay tuned for more updates on these exciting developments in the realm of AI and Apple’s latest advancements.
