Apple Hinders Advancement of Generative AI Revolution

Apple debuted its latest product, Vision Pro, at the Worldwide Developer Conference yesterday. Despite incorporating over 20 cameras, sensors, and microphones, as well as two processing chips, Vision Pro does not feature generative AI. This is a notable absence in the industry, as generative AI continues to gain popularity among tech giants, with Google and Microsoft recently adding such technology to their products. Generative AI allows text and imagery creation from simple prompts, but has been met with concern about its potential impact on humanity. Speculation about Apple’s plans for generative models was rife prior to the conference, following the company’s posting of job advertisements in the field. Investors have speculated that Apple may be keeping quiet about generative AI to ensure Vision Pro receives greater public attention. However, the company could utilise generative AI to enhance Siri’s conversational abilities, improve software features such as Apple Pages, and hasten the development of the metaverse.