Apple is venturing into the world of personal robotics with innovative new home devices, a move that could potentially reshape the tech giant’s future offerings. According to sources familiar with the matter, Apple is currently working on a mobile robot that can follow users around their homes, as well as a cutting-edge table-top device featuring a robotic arm to manipulate a display.
These new projects are part of Apple’s strategy to expand its product lineup and explore new sources of revenue following the suspension of its electric vehicle project. Led by John Giannandrea, Apple’s hardware engineering division and AI and machine-learning group are driving the development of these robotic devices, which aim to integrate advanced technology into consumers’ everyday lives.
One of the most intriguing projects within Apple is a robotic smart display designed to enhance video calling experiences by mimicking head movements and focusing on specific individuals in a group. While there is significant interest in this device among senior executives, concerns about consumer demand and technical challenges, such as the intricacies of robotic motors, have slowed its progress.
Apple’s foray into personal robotics is aligned with its history of introducing groundbreaking products like the iPhone and the Vision Pro mixed-reality headset. By combining AI advancements with practical applications, Apple aims to transform how users interact with technology in their homes. Despite the presence of other personal robots in the market, such as Amazon’s Astro and the Roomba vacuum, Apple’s entry could redefine the competition by leveraging its expertise in hardware design, software integration, and consumer trust.
With job postings for robotics-related positions, Apple is signaling a long-term commitment to developing intelligent robotic systems. While the outcomes of these projects are still unknown, Apple’s exploration of personal robotics could herald a new chapter for the company and its customers, ushering in a future where technology plays a central role in enhancing home life.
