Apple expected to unveil significant updates for Siri during WWDC 2023

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Apple is rumored to be announcing major updates for its digital assistant Siri during this year’s Worldwide Developers Conference (WWDC) on June 5th. According to industry insiders, the phrase hey Siri could be shortened to Siri for easier voice prompts. This involves significant engineering work since it requires the artificial intelligence engine to recognize a single word instead of two words. Deeper integrations with third-party apps and context awareness are also expected. While Google Assistant still needs a hey Google command, Amazon’s Alexa only needs an Alexa prompt.

Aside from Siri’s updates, Apple is expected to announce a host of software and hardware upgrades, including information on Apple’s VR headset and news about iOS 17. There are also speculations that the event will showcase Apple’s strides in artificial intelligence tools and innovations to catch up with competitors like Microsoft and Google.

Apple’s digital assistant, Siri, was introduced in 2010. Through the years, it has recognized and interpreted voice commands from users. Apple is now catching up to the AI trend with Siri as one of their key players in innovations. This year’s WWDC may look back at how Apple has been using AI and forward to new innovations on the way.

As AI continues to be a hot topic and new trends emerge, Apple is expected to keep up with updates for Siri and its other software. Google, OpenAI, and Microsoft have set the pace and Apple needs to keep up with innovations to maintain its position in the market.

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