Apple is reportedly expanding its wearable headset lineup by developing a more budget-friendly version of its Vision Pro headset. Despite the mixed reviews of the current model, Apple is determined to delve deeper into the augmented and virtual reality realm. The tech giant is exploring the development of smart glasses that offer a lighter and more wearable AR experience compared to the bulkier Vision Pro headset.
Industry insiders speculate that Apple’s smart glasses project aims to mimic regular eyewear, potentially incorporating AR capabilities into the design. As for the more affordable Vision Pro slated for release next year, Apple intends to address criticisms of the high price tag associated with the current $3,499 model. By potentially using less powerful components or eliminating certain high-end features, Apple aims to offer a more accessible option to capture a wider market share.
While specific details regarding the cheaper Vision Pro remain under wraps, analysts believe that cost reductions could be achieved through strategic component choices. Apple’s commitment to exploring new frontiers in smart glasses and enhancing its existing lineup with a more affordable option showcases the company’s dedication to innovation in the wearable technology space.
