Recently, Apple, Inc. have been increasingly investing in its artificial intelligence capabilities, evidenced by its ban on workers using ChatGPT at work – and a reported 176 additional job positions opened to fill Apple’s machine learning and AI divisions. This suggests that Apple is looking into creating alternative AI applications to match those of its competitors.
Apple’s Worldwide Developers Conference (WWDC), which will take place on June 5th, will center around AR/VR technologies, as well as the introduction of Apple’s next mobile OS, iOS 17. This new version of OS includes many new features that seek to simplify the interface and make it more accessible to those with cognitive limitations. These features include Assistive Access, which merges Phone and FaceTime apps into one and provides users with a custom voice for advanced speech.
Apple is committed to its goal of creating sophisticated AI technologies that help it stay ahead of its competitors. With such efforts, the firm is making steps to strengthen its foothold in the machine learning and AI industries, and position itself as a major player in the development of this technology.
Separately, Apple has become renowned for its groundbreaking products and its role in spearheading innovation since its inception in the early 1970s. Led by founder and former CEO Steve Jobs, Apple has since become one of the most successful and recognizable companies in the world today – popularizing products and services including the iPod, iPhone, Macbook laptops, iCloud storage service, and the Apple TV streaming service. With its new investments in AI, Apple is sure to make strides towards becoming an even bigger player in the tech world.
