Apple’s position as a leader in technology has been challenged in recent years by competitors’ innovative developments. As the anticipation for WWDC 2023 (June 5 through 9) builds, many are wondering what big announcements Apple has in store. While Apple has continued to release pricey and improved products, including the rumored iMac 2023 and Apple VR headset, these updates may not be enough to keep up with the evolving trends in tech. To regain its dominant position, there are three significant reveals that Apple must unveil at WWDC 2023.
First, Apple must enhance its use of Artificial Intelligence (AI). While Apple uses AI for functions like speech recognition and face detection, it lacks powerful generative AI like ChatGPT, meaning that integrating AI into Siri and Safari would be an incredible breakthrough for the company. By investing in generative AI and implementing it in native apps, Apple would improve the user experience.
Second, Apple needs to improve its gaming capabilities. Despite the company’s outstanding hardware and infrastructure, it focuses mainly on mobile gaming, leaving PC gaming to Microsoft. By incorporating existing game application programming interfaces into its products, Apple can compete with Microsoft and attract a new market of PC gamers.
Third, Apple must make its products more affordable and accessible by increasing RAM and storage options. The current MacBook Air and MacBook Pro products come with a base memory of only 8GB, which can feel sluggish for users, even when opening multiple browser tabs or doing casual photo editing. If Apple hopes to keep customers happy, it needs to justify its high prices by providing ample RAM and storage options.
By revealing these three significant improvements at WWDC 2023, Apple can prove that it is still a leader in technology. The announcement of these changes is crucial to winning back its position in the tech industry.
