Amazon is now using AI technology to summarize customer reviews of products on its website. The AI-generated review compares and contrasts the positive and negative feedback given by customers and provides a summary of feedback. The note that accompanies the generated text reads, AI-generated from the text of customer reviews. The feature was spotted by Mark Wieczorek, the CTO of Fortress Brand, an Amazon marketing agency. Amazon confirmed that the company is testing the feature, but declined to comment further. The move comes amid a trend of hype surrounding the ChatGPT bot, which has led to a surge in interest in AI technology.
Amazon’s Product Reviews are Being Influenced by AI
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