Amazon is set to launch a new version of its voice assistant, Alexa, called Alexa Plus. This upgraded version will incorporate generative AI technology, allowing users to have more natural and conversational interactions with the voice assistant. Similar to Microsoft Copilot or Google Bard, Alexa Plus will be built on a large language model.
To cover the increased cost of running generative AI at scale, Amazon is expected to introduce a monthly subscription for Alexa Plus. However, the pricing details have not yet been disclosed. This move aligns with Amazon’s existing subscription offerings, such as Prime, Kids+, and Kindle Unlimited.
At a recent Alexa event in September, Amazon unveiled its plans for a major upgrade to Alexa that would enhance its reasoning and communication abilities using generative AI. One notable improvement is the voice assistant’s ability to differentiate between pauses and the completion of a user’s request.
During testing with 15,000 users across the U.S., this upgraded version of Alexa, nicknamed Remarkable Alexa, showcased impressive communication skills. To support the large language model and the integration with third-party services, Amazon is reportedly developing an entirely new technology stack with a more centralized structure.
While generative AI brings advanced capabilities to voice assistants, it also comes with significant costs. Companies like Microsoft and Google have already started charging for their respective generative AI technologies, Copilot Pro and Bard.
Looking ahead, 2022 is expected to witness the introduction of a new generation of premium voice assistants. Apple is anticipated to launch Siri GPT at its WWDC event, and Google is planning to integrate Bard into Assistant.
As Amazon prepares to launch Alexa Plus, there are reports of disagreement between the team behind the original Alexa and those responsible for the development of Alexa Plus. The original team wants to retain certain elements of their work, but this could lead to bloating in the technology and undesirable outcomes.
In conclusion, with Alexa Plus, Amazon aims to provide users with a more conversational voice assistant experience. By leveraging generative AI technology, Alexa Plus will enable natural interactions and improved reasoning. However, the introduction of a monthly subscription suggests that this enhanced version will come at a cost. As other tech giants also invest in generative AI for voice assistants, we can expect a competitive market for premium voice assistants in the coming year.
