Amazon employees are rushing to take advantage of the sudden rise of ChatGPT and similar AI technology, with a leaked internal document revealing a list of 67 use cases for ChatGPT and similar apps across a range of teams at Amazon. The document, entitled Generative AI-ChatGPT Impact and Opportunity Analysis, is a testament to the behind-the-scenes work Amazon is doing to address the ChatGPT boom. The document reveals that certain ideas are already in the prototyping stage, including a security-automation tool and an engineering app that can quickly answer questions related to the Amazon Web Services cloud products.
The document suggests that Amazon employees want to use ChatGPT to auto-generate software code and marketing materials, while salespeople could use it to quickly scour financial reports from Amazon and its competitors to find their strategic goals. The suggestions go beyond technical assistance to include a ChatGPT-type search bar for Amazon shoppers that can explain pros and cons between brands and cite and summarise user reviews. Amazon later posted job openings that suggested a major overhaul of its search bar, Bloomberg previously reported.
An Amazon representative said the company had been using machine learning and artificial intelligence for more than 25 years in virtually everything we do, adding that it is leading the industry. ChatGPT could even become a major part of Amazon’s decision-making process.
It is unclear whether Amazon will permit this move, however. The company has warned employees to use ChatGPT judiciously at work and staff members are barred from sharing confidential information with it, such as internal emails or source code. The same rules apply to Microsoft’s new Bing search engine. Some managers even receive real-time alerts when employees use the chatbot on work computers.
