Amazon has recently joined Microsoft, Google, and other tech giants in the race to the top of the artificial intelligence (AI) market. By introducing new AI tools and enlarging access to custom-designed chips, Amazon Web Services is positioning itself to take the lead in generating AI for corporate clients.
Adam Selipsky, CEO of Amazon Web Services, spoke out about this move saying that it was still “day one in generative AI” and that there is a lot of creativity and invention to be done by many companies. AWS, the largest cloud computing service worldwide, has become the latest firm to show its AI strategy. The major cloud companies are fighting to reinvent their services and revive the cooling market for cloud computing services by showing off their transformative tools. Therefore, AWS, Microsoft, and Google are each trying to make generative AI become the essence of their sales pitch.
The three technology leaders are making their own lanes in the industry by investing into generative AI and its components. For example, Microsoft has made a multibillion dollar investment into OpenAI and Google has put a few hundred millions into Anthropic. Microsoft and Google have focused on making AI tools for consumers, but AWS is taking another route.
AWS is trying to market itself as a “Switzerland” of the cloud powerhouses, by not closely linking itself to any one AI organization and instead offering multiple large language models for companies to use. Among these models are ones from Anthropic, Stability AI, AI21 Labs and an AWS original, titling named Titan. Titan takes natural-language prompts and turns them into blogs and emails.
Shishir Mehrotra, the CEO of AI document start-up Coda, commented on this progress, saying it resembles the shift from computers to smartphones. Companies, including Salesforce Inc., have already taken steps to integrate generative AI in their services. Salesforce, for instance, created a tool called Einstein GPT using tech from OpenAI but also has a tool specifically built on Anthropic’s Claude model for Slack.
AWS has become the latest giant to make its move in the global race to build the most advanced AI. It sees itself as a neutral platform for businesses to incorporate generative AI features, believing that customers will need a variety of AI models to meet their needs, and thus, one model will not suffice for all customers.
Amazon Web Services is Amazon’s cloud computing service, specialized in providing computing power, database storage, content delivery, and other services. Founded in 2006 by Amazon.com, AWS has a comprehensive portfolio of services, including compute, storage, network, databases, analytics, application services, deployment, management, mobile and more. It is used among many large companies and small start ups, such as Sysco, Netflix,and Slack.
Adam Selipsky is the CEO of Amazon’s cloud computing service and has been leading the company since April 2020. He is experienced in the e-commerce industry with more than 15 years at Amazon.com before taking the helm of AWS. He is known for his creative approach to problem-solving and has acted as a mentor to many professionals during his time in the company. Mr. Selipsky has now taken the company on a new direction of incorporating AI in its services for customers worldwide. AWS is betting on the fact that its custom-made chips have the ability to run AI software more efficiently and cheaply than competitors.
