Amazon Web Services has entered the artificial intelligence race, joining Microsoft and Google in the generative AI competition kicked off by ChatGPT. On Thursday, the world’s largest cloud provider took their offer to the corporate sector by introducing a suite of new AI technologies and access to custom chips that promise to deliver AI software faster and cheaper than the competition.
This move marks the first time a major tech giant has publicly rolled out the means to access custom chips, marking a significant shift in the future of artificial intelligence. With the availability of these custom chips, Amazon is hoping to position itself as the “Switzerland” of generative AI and enable customers to customize their programs and models according to their desired functionality.
Google and Microsoft have so far focused on the public market, drawing immense attention from the tech industry. Amazon, however, plans to direct their attention to the corporate sector, competing against the other two giants in their AI push. With these new tools and custom chips, the company hopes to appeal to businesses that prioritize speed and efficiency, looking to leverage machine learning for commercial endeavors.
Founded in 1994 and based in Seattle, Washington, Amazon is one of the leading companies in e-commerce, cloud computing, digital streaming and AI technologies. The company is headed by CEO Jeff Bezos, who is also the founder and chairman of both Amazon and Blue Origin LLC, a privately funded aerospace developer and manufacturer. Bezos is listed by Forbes as the richest man in the world and his company’s success has made him the wealthiest ever, with an estimated net worth of $190 billion. Amazon has been the driving force in the development of AI and other emerging technologies, and their continued innovation will be the key to their success in the AI race against Microsoft and Google.
