Amazon has outdone itself with the launch of its new Bedrock AI service that is looking to take on Google and OpenAI’s Generative AI models that are increasingly taking over the technology world. The introduction of Bedrock offers a comprehensive serverless experience that allows AWS users to create their own Generative AI using Foundation Models (FMs). An example of a Foundation Model is GPT-4, with ChatGPT being one of the AI applications that can be built over it.
Besides Bedrock, Amazon has also introduced Titan, a duo of new Foundation Models designed in-house by the team at Amazon Machine Learning. Although the technical specifics of Titan are yet to be released, Amazon’s vice president Bratin Saha hinted at the capability of Titan being used to power the company’s homepage search results.
Users are not limited to Amazon’s own FMs, as Bedrock is also compatible with two other third-party models — Jurassic-2, a multi-lingual LLM and Claude, a conversational agent developed by Anthropic built on their “Constitutional AI” framework. To make the experience even better, Bedrock provides API access to Stability AI’s models, including the much acclaimed text-to-image-generator Stable Diffusion.
GPT-4’s launch in June this year may have been quite a while back, but the presence of Bedrock and Titan seem to be a valid cause of concern for the top contenders of the AI segment. With AWS being the first choice for many companies, integrating and deploying AI based applications would be incredibly easy without the inconvenience of dealing with any data security issues. Such is the promise that Amazon has made — that the customer’s data is completely secure and encrypted inside their VPC and the underlying models are not trained with the customer’s data.
The generative AI market has seen the entry of Alibaba with their product Tongyi Qianwen, which has not been received very well in the tech community, resulting in a 10% dip in the Chinese tech giant’s shares. It will be interesting to see how Bedrock fares as it joins the pioneer entrants in the arena and seeks to challenge their dominance.
