AI’s Role in Revolutionizing Sales and Marketing in All Companies within a Year: Insights from a Leading CMO

Artificial intelligence (AI) is set to revolutionize the way businesses approach sales and marketing within the next 12 months, according to Joyce Kim, the CMO of $12bn tech firm Twilio. Discussing the potential AI could unlock in marketing and sales efforts, Kim said that the technology could be used to create bespoke ad campaigns with customers receiving different messages at different times tailored to their needs and behaviours. She added that within a year, generative AI and predictive AI would be a core part of every marketing and sales team’s tool kit and that the one-to-one relationship with AI was becoming a reality. A report by McKinsey has suggested that as much as 75% of the value generative AI use cases could deliver falls across sales and marketing, customer operations, software engineering, and R&D.