The rise of artificial intelligence (AI) has become a topic of hype and anxiety, but its impact on the future of work is already apparent. One notable effect is on the creator economy, where influencers and their teams are already using generative AI to produce content. This AI tech can generate new ideas for creators to use and revolutionize the ideation process. ChatGPT and Midjourney are examples of generative AI that are useful tools for idea creation. Jordan Harrod, a research scientist who runs a YouTube channel about AI, uses Midjourney to ideate on images that she cannot draw herself. Meanwhile, content producers Luca Schaefer-Charlton, Johnny Valentine, and Chloe Veitch received help from ChatGPT’s generative AI, which contributed ideas for their social media channels. Ultimately, generative AI saves time for content creators, opens up new ideas, and is an accessible tool for novice or underutilized creatives.
Companies mentioned in this article include Ingenuity Live and Nebula.
Luca Schaefer-Charlton, Johnny Valentine, and Chloe Veitch are examples of content producers who receive help from generative AI, such as ChatGPT.
Despite its advantages, generative AI is not without limitations and potential drawbacks. There are concerns about the erosion of human creativity, and the tools are currently limited in their functionality. Additionally, there is a risk that because many creators are using the same AI tools, the creative ideas generated may become repetitive. However, for now, content creators who do not use these tools risk losing out to those who do.
In conclusion, generative AI is having a significant and evolving impact on the creator economy. As the technology evolves, there is potential for it to become an even more powerful tool, but its limitations must be acknowledged. Ultimately, AI cannot replace human creativity.
