ChatGPT is seemingly everywhere and the CPG space or consumer packaged goods (CPG) is no exception. Recently, Innovative Eyewear, Inc has launched their own AI-powered glasses line featuring a voice-activated ChatGPT. Advanced by the company’s new, patented Lucyd app, this fresh technology comes with an embedded microphone system and integrated stereo speakers. Functions include voice assistant capabilities, music, calls and more. Powered by the Lucyd app, users are able to ask questions to ChatGPT (using Siri or Google Voice).
Innovative Eyewear’s CEO, Harrison Gross, believes this technology will help provide customers with vast resources as they are able to access a variety of data and information. He stated “From translating languages to looking up recipes and understanding pop culture, customers can vocalize their needs to ChatGPT with the help of microphones built into the smart glasses.”
Google entered the sector of wearable technology back in 2013 with the launch of Google Glass. The facility featured a hands-free service similar to Innovative Eyewear’s line. Since then, Google has withdrawn from the product and its various upgraded versions. As of March 15, 2023, the website will no longer be selling Google Glass Enterprise Edition, although support will continue till September 15, 2023.
At the same time, AI’s growth reveals the potential success of this technology. For instance, watchGPT was launched in March, enabling users to access ChatGPT features via their Apple Watch. Amazfit has also announced ChatGPT compatibility with their GTR/GTS 3/4, GTS Mini, and GTR Mini. CGT further conducted research looking into the potential of ChatGPT and its influence on consumer engagement, content creation and merchandising.
Microsoft’s Subroto Mukherjee, Strategy Lead for Cross Industry Solutions, made a comment on the realm of generative AI stating it could save time and cost for audiences located in various languages and geographical regions. With the advances in AI technology, the possibilities for Innovative Eyewear and its ChatGPT powered glasses do look very positive.
Innovative Eyewear Inc. is a company founded in 2017, developing eyeglasses for the Lucyd, Nautica, and Eddie Bauer brands. Their mission is to make eyewear technology intuitive and accessible for a meaningful lifestyle experience. Renowned for its leading technology and design, Innovative Eyewear is driven by the needs of their customers in order to create unique, eye-catching products.
Harrison Gross is the CEO at Innovative Eyewear. He is a serial entrepreneur and a former Google Ventures founder and advisor. He is an investor, a board member and an advisor to dozens of early-stage tech startups including Ume.ai, a leader in AI-powered conversational AI. He is also the founder of Neukind Inc. and a venture partner with Neukind Ventures, both of which are focused on investing in and helping to develop emerging technologies. Proficient in developing innovative tech-driven products, Harrison is committed to pushing the boundaries of AI and wearables.
