Google is planning to use artificial intelligence (AI) in order to create ads for companies. This follows the Financial Times report from April that suggested AI-generated ads could be placed on Google, Meta, and Amazon. Internal documents obtained by the CNBC revealed that Google wants to utilize its AI language model, PaLM 2, for creating assets for ads.
The PaLM 2 AI language model could go for far more than just creating ads. Google has considered ways to provide video ideas to YouTubers with the use of AI. It could also integrate an AI chatbot within the Play Store, Gmail, and Maps for customer support.
Google is known for being one of the most innovative companies in the world. It dominates the search engine market with its powerful and efficient search engine algorithm. It has also made huge strides in the world of artificial intelligence, such as its AI-driven Duplex, which allows people to make voice calls over the internet. Google’s latest plan involving AI-generated ads is another way of making the search engine giant’s services even more efficient.
Sundar Pichai is a CEO of Google and the plan to integrate AI-generated ads within Google’s vast services falls under his leadership. He has been Google’s CEO since 2015 and has seen the company grow even larger under his tenure. Under Pichai’s leadership, Google has become even more focused on innovation and the use of AI in its services. It will be interesting to see how the integration of AI-generated ads will improve Google’s services in the future.
