In this increasingly AI-driven era, creative teams are searching for a new way to compete with the ever-changing trends and technologies. Alison, an Israeli startup, is rising to the challenge with a platform that evaluates creative assets and provides recommendations on how to optimize them according to data-driven insights.
Recently, Alison has raised a $5.1 million pre-seed funding round, which included investors like a16z and Crescendo Venture Partners. This funding will be used to further develop their current AI capabilities and analytics platform, which already analyzes over one billion creative elements across different social media platforms.
Alison AI aims to give creative teams the power to analyze their competitors’ creatives, from textures to colors and topics. It also provides a data-driven creative brief that is organized with input from AI models that can detect sentiment, text, visuals, sound, and more. Alison AI’s main competitors include VidMob, Replai, and Vizit.
Asaf Yanai, the co-founder and CEO of Alison AI, states that the platform is an invaluable asset for advertising teams to increase their visibility by optimizing their content and offering quick A/B testing solutions.
With this boost in funding, Alison is well positioned to expand their AI-driven advertising and creative insights platform. With their expertise in AI analytics, they hope to continue to optimize creative content and support teams in staying ahead of the ever-changing industry.
