The article revolves around the use of AI, machine learning (ML), and automation in marketing. While AI can replicate human intelligence, ML feeds into AI to analyze data and improve performance for specific tasks. Automation uses machines to automate routine tasks that would otherwise be executed by humans. Marketers rely on these technologies individually or in combination to optimize ad placements, analyze vast amounts of data, and automate routine tasks. Generative AI opens up innovative use cases, enhancing performance, and improving bid management, making it easier than ever for small and midsize marketers to compete with large enterprises.
AI, Machine Learning, and Automation: Key Insights for Agencies to Consider
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