Deepfakes have become a growing concern for today’s consumers, with a recent study revealing that a significant 72% worry about falling victim to fraud due to these AI-generated deceptions. The study, conducted by Jumio, a provider of automated identity verification solutions, sheds light on the rising prevalence of deepfakes and their potential impact on cybersecurity.
According to the research, only 15% of consumers claim they have never encountered a deepfake video, audio, or image, while a staggering 60% have come across a deepfake within the past year. Despite increasing awareness of deepfakes, 60% of consumers believe they can detect them, illustrating a concerning level of overconfidence in their ability to discern real from fake.
Men appear to be more confident in spotting deepfakes than women, with 66% of men and 55% of women expressing certainty in their detection skills. Interestingly, younger men aged 18-34 exhibit the highest confidence at 75%, while women aged 35-54 are the least confident at 52%.
The study also highlights a global call for more government regulation of AI, with 60% of consumers expressing a desire for increased oversight to address the risks associated with deepfakes. However, trust in regulatory bodies varies across countries, with Singaporeans showing the highest level of confidence in their government’s ability to regulate AI.
Furthermore, the research reveals that a significant percentage of consumers have either experienced or suspect they have been a victim of online fraud or identity theft. Despite the varying degrees of impact, ranging from minor inconveniences to traumatic experiences, most consumers express daily concerns about data breaches and account takeover attacks.
To address these growing concerns, businesses are urged to enhance their digital security measures, with identity verification emerging as a key solution. Consumers are willing to invest more time in identity verification if it enhances security across various industries, including financial services, healthcare, government, retail, social media, and travel.
In light of these findings, experts emphasize the importance of adopting sophisticated security systems, such as multimodal biometric verification, to combat the rise of deepfakes and cyber deception. By incorporating these advanced technologies, businesses can better protect their platforms and customers from emerging online threats, moving beyond traditional methods of identification and authentication.
