DotDigital, an AIM-traded firm, has recently released updates to their platform, introducing Artificial Intelligence (AI) and machine learning technology. This technology gives marketers access to AI-powered campaign creation via GPT-3.5 technology, enabling a generative AI model to provide recommendations and creative inspiration to boost the effectiveness of campaigns.
The platform also features predictive analytics which leverage machine learning algorithms, giving marketers an inside look at their customers’ buying behaviour and key insights to take action. It will be able to accurately or predict when a customer is likely to purchase their next item, identify customers at risk of leaving, and identify high-value customers that might spend more in the future.
Steve Shaw, the Chief Product and Technology Officer of DotDigital, emphasized the usability of their AI implementation, stating that it has been “seamlessly baked” into their day-to-day campaign processes for the convenience of their customers. To ensure customers have a secure and enterprise-level approach, the models powering the platform are powered by Microsoft Azure’s OpenAI GPT-3.5 service.
DotDigital is a B2B digital marketing company based in London, England, that provides marketing automation and customer journeys for global companies. Founded in 1999, DotDigital is geared towards empowering marketers for the digital world by offering automated segmentation, increased campaign reach, and other digital marketing tools. The company serves over 6,000 customers in countries across the world. They provide solutions for everything from eCommerce to digital marketing and have proven experience in helping businesses with orchestrated campaigns for customer engagement.
