Adobe has recently announced its plans to collaborate with OpenAI and other third-party generative artificial intelligence tools to enhance its popular video editing software, Premiere Pro. This move comes as Adobe looks to incorporate AI-based features into its software, such as the ability to seamlessly fill in parts of a scene with AI-generated objects and remove distractions without intensive manual labor.
The company is set to leverage Firefly, an AI model already implemented in their Photoshop software for editing images, to power these upcoming features in Premiere Pro. By partnering with OpenAI, Runway, and Pika Labs, Adobe aims to provide users with more options for generating and utilizing video content within its platform.
Adobe’s decision to embrace third-party AI tools is a strategic one, especially as they face competition from emerging startups in the AI space. This move not only allows Adobe to expand its capabilities but also demonstrates its commitment to offering users a diverse range of tools and technologies for their creative projects.
While the revenue-sharing model between Adobe and third-party developers is still being finalized, users can expect clear indicators within Premiere Pro to distinguish between Adobe’s proprietary AI models and third-party tools. This transparency aims to uphold Adobe’s AI ethics standards and ensure users are informed about the technology behind their video creations.
Overall, Adobe’s exploration of partnerships with OpenAI and other AI providers signifies a broader shift towards collaboration within the tech industry. By combining their expertise with external AI innovations, Adobe is poised to lead the way in offering cutting-edge solutions for video editing professionals worldwide.
