Adobe is diving into the realm of artificial intelligence (AI) as it teams up with OpenAI to enhance its video tools. This collaboration aims to bring innovative AI capabilities to Adobe’s Premiere Pro, catering to the evolving needs of creative professionals.
The software giant is also exploring the integration of third-party AI tools from companies like Runway and Pika Labs within Premiere Pro. By leveraging these external resources, Adobe seeks to expand its offerings and provide users with a broader range of AI-powered features for video editing.
Deepa Subramaniam, Adobe’s VP of product marketing for creative professional apps, assured users that the company remains committed to ethical AI practices. She emphasized the importance of transparency in disclosing the use of third-party AI models in Premiere Pro and ensuring that all videos created with these tools are clearly labeled.
While the revenue-sharing model between Adobe and external developers is still under discussion, Subramaniam reiterated Adobe’s dedication to maintaining industry-leading AI ethics standards. This strategic move not only showcases Adobe’s commitment to innovation but also addresses concerns from investors regarding the impact of AI on its core business.
As Adobe ventures into new AI partnerships, the company’s focus on user experience, ethical AI practices, and collaboration with industry experts remains at the forefront. By embracing third-party AI tools, Adobe is poised to enhance its video editing capabilities and provide users with cutting-edge solutions in Premiere Pro.
