AdLudio, an AI-based mobile ad platform, has recently raised $2.5 million in a funding round led by Mercia. This funding will enable Adludio to expand in the U.S. and launch a fully-automated version of its platform. This AI-driven platform is designed to give marketers a one-stop-shop for weaving attention-led and data-driven mobile advertising campaigns, guaranteed to drive engagement.
To achieve this, the company has produced ads for some of the industry’s biggest names, such as Ford, Land Rover Jaguar, Estée Lauder, Nike, Adidas, and Microsoft. It will also add to its ability to share its expertise and technology with the IAB in order to develop this field.
Adludio is led by CEO Paul Coggins, and recently added Ian Liddicoat as CTO and Dave Ramsay as CPO. Furthermore, the company already boasts a presence in 5 US cities and via resellers located in Hong Kong and Singapore, and has achieved 50% growth in the US in 2022.
Adludio understands the importance of offering an effective mobile advertising platform in today’s market. With stricter privacy rules that limit the use of personal data and the declining use of cookies, Adludio provides a fresh approach through its sophisticated creative and media capabilities, backed-up by its AI technology. This investment from Mercia will give the company the chance to expand its services and unlock its potential.
Jason Warren of Mercia voiced his confidence, saying in a statement, “Our investment will enable it to continue its growth in the US and expand its client base with the launch of its new self-service platform.”
Adludio’s next goal is to launch an automated version of its platform in 2024, allowing customers a software-as-a-service product to manage their own campaigns. Mobile advertising is an integral part of digital advertising and this investment has provided Adludio with the confidence to take the next step in its campaign.
