French Startup Launches Revolutionary LLM Exclusively for Ad Copy
French startup AdCreative.ai has unveiled a groundbreaking new Large Language Model (LLM) designed specifically for crafting high-conversion ad copy across various advertising platforms. Named AdLLM Spark, this innovative system boasts a unique combination of instant text generation and accurate performance prediction capabilities.
In collaboration with Nvidia, AdCreative.ai trained the model using real-life ad copy data, encompassing information from top advertising platforms like Facebook, Instagram, Google, YouTube, LinkedIn, Microsoft, Pinterest, and TikTok. The dataset includes a wealth of data, including instructions, ad texts, target audiences, and performance metrics such as click-through rates (CTRs).
According to AdCreative.ai’s CEO, Tufan Gok, the comprehensive training data enables AdLLM to understand platform-specific trends and effectively predict and craft high-conversion ad texts tailored to any niche or business. Gok highlighted the system’s ability to predict ad copy performance using a metric called the Real World Ad Performance Benchmark, which has demonstrated over 90% accuracy in predicting the performance of 10,000 real ad texts.
AdCreative.ai aims to revolutionize computer-generated ad copy quality with the introduction of AdLLM. Gok envisions his startup leading the AI-driven future of advertising, building on the strong traction their AI tools have already gained in the market.
The launch of AdLLM Spark marks a significant milestone in the evolution of AI-driven advertising, promising to enhance the effectiveness and efficiency of ad copy creation for businesses across diverse industries.
(Source: [TNW](insert link here))
