Recent 1-star reviews related to Snapchat’s My AI chatbot feature have caused the platform to monetize the service via ads. OpenAI’s ChatGPT technology is used to generate conversational responses to questions while still attempting to monetize the service. This feature is known as the sponsored links ad format and is still in its experimental stages.
Snapchat has also introduced a knockoff of TikTok’s short video feature, Spotlight. While it was limitedly tested in 2022, it has now been rolled out on a global scale. There are talks of sponsored links possibly being the route to monetizing a conversational AI like My AI, but it’s still too early to tell.
Snapchat, founded in 2011, is a popular multimedia messaging and multimedia platform offering services such as messaging, sharing photos, videos, and stories. It has nearly 300 million users across the world and is known for its constantly changing filters and content-sharing update options. The platform’s CEO is Evan Spiegel and he is known for being the youngest ever self-made billionaire. He is also famous for allowing users to get creative with their snap stories, which has led to the platform keeping the attention of users.
The potential for sponsored links ads to make money from chatbots is an exciting development for AI technology and the digital marketing world. It is yet to be seen how Snapchat will pull this off but the potential for success is certainly there. It will be interesting to see what the future holds for My AI and other such conversational AI technologies.
