Emerging technologies such as generative AI are revolutionizing the way businesses operate and help creating better customer experiences. ChatGPT is the best-known of these AI models, but there are several others that are gaining traction, including VALL-E, DALL-E 2, Stable Diffusion, and Codex. Businesses are increasingly joining the generative AI tide, and therefore need to understand the associated risks and steps they can take to protect their enterprises.
For businesses using generative AI, data leakage and theft are major concerns. There is also the danger of misuse of personal data, as it can be harvested from user interactions with the AI. It is also possible for inappropriate, offensive material to be produced by the AI, which could horribly damage a company’s reputation. While data poisoning of the AI data lake is unlikely, manipulating malicious data for the purposes of producing undesired or harmful outcomes is an issue to consider as well.
Luckily, there are several steps businesses can take to mitigate these risks. Limiting the data that is input into the AI is a good beginning. Access controls to the AI data lake and the training data, as well as encryption for data protection, are good measures to take too. And a fresh set of eyes can be invaluable in spotting info that could be leaked. Companies should also be mindful of any relevant regulatory standards, such as GDPR and HIPAA.
To truly benefit from using generative AI, it is important to adopt a customer-centric approach, ensuring user-friendliness, accuracy, and responsiveness. At the same time, performance should be continuously monitored and analyzed to identify areas of improvement. Doing so will help businesses provide improved customer service, boost customer satisfaction and lead to profitable growth.
Top executives are invited to join a conference in San Francisco on July 11-12, to learn how to integrate and optimize AI investments for the best results. This will give the chance for business leaders to gain access to insights from the experts about the newest advances and best practices in the field. Companies will discover how to leverage AI to generate the best strategic outcomes and reduce risks.
Person Worth Noting:
ChatGPT is the brainchild of Scott DeWitt, a veteran in the AI and machine learning industry. He has a PhD in Artificial Intelligence from Stanford University and has worked in the field for over fifteen years. His success and achievements in this field has earned him recognition from the AI and machine learning communities, as well as an appointment on the Board of Directors of the International Joint Conferences on Artificial Intelligence (IJCAI). He is also the founder of Quantified AI, a revolutionary AI platform that automates data analysis and predictive analytics.
