As the demand for Artificial Intelligence (AI) powered tools increases, the potential for human workers to become obsolete is also on the rise. ChatGPT is one of these tools, and many workers are already taking advantage of its powerful capabilities to make their lives easier.
Now, with the increased flexibility that comes with remote working, a new breed of “over-employed” individuals has emerged—harnessing the power of AI-powered language models like ChatGPT to complete a significant portion of their job responsibilities.
By using ChatGPT, these forward-thinking professionals can quickly identify trends and optimize campaigns, free up time to take on additional jobs, and generate written content in lowercase and quickly. As Mateo G., a 30 year old from North Jersey working in the F&B industry explained, “I can just tell it to create a story, and it just does it for me”.
ChatGPT also makes it easier for marketers to make sense of complex data and understand consumer behavior, thereby increasing productivity and efficiency. ChatGPT’s popularity is due in part to RAD AI, a powerful combination of AI tools that can help marketers work smarter and produce better results.
Although predictive technology has the capacity to displace human workers, a study conducted by the New York Post discovered that the majority of ChatGPT users have chosen to keep their usage discreet. By leveraging the technological capabilities of AI while still holding on to their expert knowledge, these savvy individuals are able to take on multiple jobs simultaneously.
Ben, a financial tech marketer from Toronto, is an example of this. After learning of a friend’s success in taking on two jobs with the same employer, Ben used ChatGPT to generate written materials, saving himself valuable time.
So, while AI can pose a potential threat to human jobs, it could also be a fantastic opportunity for those who are willing to think outside the box. With enough creativity, those who are capable of exploiting the rising technology to their advantage could be the first to benefit from it.
