Instacart, the leading grocery delivery platform, has announced the rollout of new features to its app that offer users deals and savings. In order to make the experience more personalized, Instacart has created the new “You Items on Sale” section that takes advantage of their AI recommendation systems to show users more tailored deals based on their past orders. Additionally, a “Stores to Help You Save” section on the home screen enables users to find more stores that offer discounts or loyalty savings. On top of that, users will benefit from the “Stock Up and Save” deals, that are discounts that are triggered when they reach a certain spending or item threshold.
Moreover, the company has featured a way to link loyalty cards within their app to be able to receive the in-store deal perks of certain retailers while shopping online. According to their recent blog post, their customers have already saved over $2 billion just with the deals, discounts, and membership benefits that Instacart offers. What’s more, Instacart+ members receive free delivery, plus preferential discounts if orders are placed ahead of time. The subscription service costs $99 per year, or $9.99 for a month.
Aside from the discounts and deals, Instacart promises to accept payments from the EBT SNAP program for all Instacart retail grocery partners by 2030, and to add Temporary Assistance for Needy Families (TANF) benefits to the app in the future.
As the grocery delivery industry grows, Instacart stands out with their commitment to affordability and ever-expanding features. The company was founded by Apoorva Mehta in 2012, who continues to lead the company as CEO and to shape the future of grocery delivery. Priding itself on offering convenient and thoughtful services to customers, Instacart is continuously finding ways to make grocery shopping easier and more accessible.
