Generative AI has the potential to revolutionize the media and advertising sector. From creating mockups and content to revolutionizing search ad spending, AI has the potential to entirely change how we think about media and marketing. While the technology can produce many accurate results, its trustworthiness is held back by only one-fifth of US adults believing in its results. This has held back AI from infiltrating more strategic marketing channels.
ChatGPT is a particular branch of generative AI that is used to produce content. There are many promising use cases for ChatGPT, such as aiding in low-risk tasks, increasing the output of new brands, and providing raw material for advertising. However, only around 30% of US adults have heard about the technology, and only 10% regard its output as trustworthy.
Advertisers must be aware of the potential AI-driven future, plan to watch consumer adoption closely, and prepare for a significant learning curve. It is also the duty of marketers and advertisers to consider how they can use their assets and data to train AI, and to take responsibility for any inaccuracies or bias in AI-generated content.
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ChatGPT and Generative AI bring the potential for a technological revolution to the media and advertising industry. Adopters must understand the significance of trustworthiness in the balance between humans and technology, and use their resources responsibly to ensure the best outcomes for their customers and themselves.
