Sitecore, a digital customer experience software provider, has announced the complete integration of Open AI’s ChatGPT across its array of software solutions. With the integration of this technology, marketers can now leverage generative AI with Sitecore-powered marketing efforts. This creates numerous opportunities for automating content creation, translating content for different markets, and leveraging conversational AI to drive omnichannel campaign performance.
Dave O’Flanagan, chief product officer at Sitecore, noted that this technology is especially useful given the company’s approach of allowing brands to control how much focus they put into their digital experiences. Additionally, utilizing Open AI’s deep-learning capabilities, marketers can take advantage of Content Hub’s DALL E 2 to generate image variants, providing brands with flexibility and efficiency when creating campaigns for a variety of digital platforms.
In addition to Open AI’s integration, Sitecore has also released the latest updates and enhancements to its cloud-based CMS, XM Cloud. Most notably, the addition of XM Cloud Components, allows users the ability to design and create responsive components from scratch or from existing HTML, in order to better customize their brand’s digital style guide. By mapping data sources to these components, brands can create a cohesive, personalized and consistent omnichannel experience.
Adam Wolf, CTO of Wunderman Thompson, and seven-time Sitecore MVP, expressed his enthusiasm for the potential applications of Open AI’s integration and XM Cloud Component’s low-code /no-code capabilities. Specifically, Wolf expressed appreciation for the “low hanging fruit” related to content automation enabled by Sitecore’s composable API-first product ecosystem.
Kiran Patil, seven-time Sitecore MVP and group technology director at Horizontal Digital, also expressed excitement about the integration of Open AI and XM Cloud Components, noting the effect it could have on how marketers create and use components across multiple digital channels. Additionally, the ability to “reduce time to market” was highlighted as another key benefit of these updates.
Finally, Hannah Grap, VP of corporate marketing at Sitecore, announced their own results of integrating Sitecore Search into Sitecore.com, indicating a 25% increase in click-through rate within a month following implementation.
In summary, Sitecore has made a series of significant announcements that will shape how brands create and maintain cohesive digital experiences across multiple channels. With the integration of Open AI and the launch of XM Cloud, complete with XM Cloud Components, Sitecore offers marketers limitless opportunities for creating powerful and efficient omnichannel campaigns.
