The advancement of artificial intelligence has stirred up conversations in the creative industry as professionals grapple with the prospect of job losses and plagiarism from automation technology. ChatGPT is one such AI chatbot system that has caused a stir in the community. Richard Frank, CTO of Flow Communications in South Africa, said there was no need to be alarmed about the use of AI tools.
According to Frank, AI has already crept into our everyday lives and is here to stay. Despite the use of AI tools, he said professionals should continue to present their unique content. To test ChatGPT’s capability, Frank found that while the AI is effective in generating logical content, it lacks creativity.
ChatGPT was unable to communicate in a convincing way or capture the right tone and style. In some cases, the AI system may produce incorrect output or nonsensical answers, and guess what users might be intending even when prompted with complex inquiries. It may also respond to offensive instructions or demonstrate bias, while introducing bugs in code when receiving changes to the input syntax or interacting with the same prompt more than once.
Despite its various limitations, Frank said AI tools can be used as a help for professionals, freeing up time to focus on more creative tasks. However, the difference between machines and humans lies in the ability to execute briefs with the tailored finesse that only humans can achieved. While ChatGPT can provide generic content, its output won’t be enough to create an entire program.
In conclusion, AI chatbot system such as ChatGPT can serve as a supplemental to human creativity, but cannot be seen as a replacement. Professionals will continue to differentiate their work by delivering unique content with the necessary finesse and respect that each brief requires.
Flow Communications, the South African Public Relations Agency mentioned in the article, is dedicated to building relationships and delivering high quality content to a variety of clients in the corporate and public sectors. With experience in developing campaigns for several large-scale projects, Flow Communications understands the importance of delivering impeccable results for their clients.
Richard Frank, the CTO mentioned in the article, is a creative professional who prides himself on finding creative solutions for various projects. He is a strong advocate for using AI to reduce the time-consuming efforts of mundane tasks, and enables professionals to focus on unique and meaningful work. Frank is committed to delivering content with finesse and respect while recognizing AI’s limitations when it comes to creativity.
