According to Kaspersky, Indian businesses are urged to align their cyber security budgets with their growth objectives as digitalization continues to advance. Adrian Hia, Managing Director for the APAC region at Kaspersky, emphasized the importance of digitization for business growth, noting that failure to digitize could hinder a company’s potential for expansion.
With the rise of new-age technologies like artificial intelligence and GenAI, companies are presented with opportunities to enhance their operations. However, the increased digitalization also brings about new risks, such as sophisticated cyberattacks. To address these challenges, Indian businesses are advised to increase their cyber security budgets in tandem with their growth aspirations.
In light of recent data indicating a surge in malware attacks in India, organizations must prioritize the security of their systems and data during the digital transformation process. Hia highlighted the significant increase in data exposure on the internet, attributing it to the proliferation of smartphones in the country.
While acknowledging the benefits of adopting technologies like artificial intelligence for business profitability, Hia also emphasized the need for vigilant security measures to protect against potential data breaches. Despite the evolving threat landscape, organizations are compelled to embrace modern technologies to stay competitive in the market.
The Indian government is also taking steps to address cybersecurity concerns, reflecting the collective effort needed to safeguard businesses in the digital age. By staying proactive and investing in robust security measures, companies can mitigate the risks associated with cyber threats and ensure sustainable growth in the long run.
