Machine learning and robotics are transforming the property marketing industry, revolutionizing how real estate professionals showcase their listings to potential buyers.
Giraffe360, an AI and robotics company based in London and Manchester, is leading the charge with its innovative camera technology. Samy Jeffries, the Chief Customer Officer, explains how their cutting-edge hardware and software are changing the game for agents and realtors worldwide.
By using the Giraffe360 Go Cam, real estate professionals can effortlessly capture high-quality visuals of properties. With over 200,000 point measurements taken using LiDAR technology, the camera provides a full 360-degree view with HDR imagery, highlighting both interior and exterior details.
What sets Giraffe360 apart is its sophisticated backend software powered by machine learning models. These models are trained on thousands of properties to produce exceptional content, including virtual tours, floorplans, videos, and still imagery. The technology also enables users to customize their content, adjusting settings like saturation and contrast to create a unique look for their listings.
In addition to enhancing the quality of property marketing, Giraffe360’s technology offers significant cost savings and time efficiency for real estate professionals. By streamlining the content creation process, agents can focus on their core activities, improving productivity and efficiency.
Founded by the Opelts brothers in Latvia, Giraffe360 has established a strong presence in the UK, Switzerland, and the US. With a dedicated tech hub and R&D center in Riga, Latvia, the company continuously innovates to stay ahead of the competition.
Looking ahead, Giraffe360 aims to further automate its processes and provide faster, more efficient delivery of assets to clients. By prioritizing convenience, automation, and trust, the company is set to lead the future of real estate marketing with authenticity and top-tier content creation.
