Fashion is now officially putting ChatGPT at the service of shoppers, and the impact of this artificial intelligence text generator for the fashion industry is already obvious. Multi-brand e-tailer Zalando is among the first to use this technology to create a personalized fashion assistant that can help customers make the right choices while shopping.
This AI-powered chatbot is designed to help customers find the ideal clothes to match their tastes and preferences, while taking into account the specific occasion or weather. Thanks to its advanced features, ChatGPT is able to provide users with a personalized shopping experience that is as comprehensive as it is convenient. To do this, this conversational agent will analyze what the users are saying and offer them selections of items that fit their needs and preferences.
The new technology was announced by Zalando this spring, although it is currently only available to select customers in Germany, Ireland, Austria and the UK, and currently in German and English languages only. The company’s plan is to continue testing and rolling out new functions; focusing on learning how their customers want to interact with their fashion assistant to provide them with the best possible experience.
Zalando is backed by a team of experts. This includes their VP of personalization and recommendation Tian Su, who is committed to understanding their customer’s needs and preferences better, as well as exploring the potential that ChatGPT can bring to their shopping journey. Unhappy customers can be pretty sure that their ideal outfit is just a few ChatGPT queries away.
The arrival of this AI-powered chatbot has changed the game of retail, and the sophisticated algorithms used in the fashion assistant will likely revolutionize how people shop. Such an advanced shopping feature has only been available to a few industries up to now, making Zalando an innovator in using cutting-edge technology to simplify the shopping experience. For sure, the introduction of this robot personal shopper will definitely be appreciated by shoppers everywhere.
