Apple is reportedly in talks with Meta, a major competitor, to incorporate its generative AI into Apple products. This move is seen as a strategic step by Apple to catch up with rivals in the artificial intelligence space.
The Wall Street Journal reported that these discussions come after Apple recently signed an agreement with OpenAI, the creators of ChatGPT, to enhance its Apple Intelligence suite with new AI capabilities.
Apple has been under pressure to improve its AI offerings, especially after competitors like Microsoft and Google introduced advanced AI products at a faster pace. While Apple has made progress in developing its AI technologies, it still relies on partnerships with companies like OpenAI to enhance its offerings.
According to sources familiar with the matter, Meta has been in talks with Apple to integrate its generative AI model into Apple Intelligence. Additionally, Apple is exploring collaborations with other AI companies like Anthropic and Perplexity to further enhance its AI capabilities.
Apple’s focus on incorporating ChatGPT-style AI into its devices while maintaining user privacy and security is a key challenge for the company. The upcoming Apple Intelligence will enable users to create their emojis and provide concise email summaries using AI technology.
Siri, Apple’s voice assistant, will also receive a boost from AI advancements. With competitors launching more advanced AI assistants like GPT-4o, Apple is looking to enhance Siri’s capabilities.
The AI market is growing rapidly, with Canalys predicting that over half of smartphones will have generative AI capabilities by 2028. Collaborations with Apple could help AI companies expand their reach and offer premium services through Apple Intelligence.
While these discussions are ongoing and may not lead to final agreements, the potential for increased distribution and revenue through Apple is significant for AI companies. The details of these collaborations and potential financial benefits are still uncertain, but AI companies are optimistic about the opportunities presented by partnering with Apple.
