Deepfakes took center stage at the UN’s Artificial Intelligence summit in Geneva, as experts and enthusiasts from 145 countries gathered to address the challenges posed by this rapidly advancing technology. With the rise of deepfakes, there is a pressing need to establish standards to combat misinformation and ensure the authenticity of digital media.
During the International Telecommunication Union AI for Good Global Summit, Frederic Werner, Head of Strategic Engagement at the UN, emphasized the importance of developing techniques such as watermarking to detect altered or AI-generated content. This initiative aims to protect individuals from falling victim to the deceptive nature of deepfakes.
The summit also explored practical applications of AI to advance global development priorities, including health, climate, and sustainable infrastructure. Attendees discussed the role of AI in achieving the Sustainable Development Goals within the next decade, highlighting the need for governance and oversight in the implementation of these technologies.
One of the key messages conveyed at the summit was the importance of collaboration between humans and AI systems in detecting and preventing deepfakes. While AI-powered technologies like robots can play a crucial role in identifying manipulated content, human vigilance and fact-checking remain essential in combating the spread of misinformation.
As the world grapples with the implications of AI on society, initiatives like the AI for Good Summit serve as a platform for dialogue and innovation. By fostering partnerships between academia, industry, and international organizations, the summit aims to harness the potential of AI for the greater good while addressing the ethical and societal challenges it presents.
