Generative AI has rapidly emerged as a revolutionary tool for content creation within the creator economy. Brands and creators have already begun exploring models like ChatGPT, DALL-E 2, and others for developing creative briefs, images, text, and other materials. Social media platforms and creator economy startups have started to incorporate these AI-powered tools, but they still face an uphill battle in terms of replacing human creativity.
Generative AI will be of huge benefit when it comes to streamlining the content creation process, facilitating sponsored content, raising investment in the sector, and inspiring ever-more creative tools. Current capabilities with these AI systems include text-generation, creative briefs, sound design, creative development, and pitching to brands. Unfortunately, not all creations are created equal – generative AI lacks the skills to devise original ideas, craft complex videos and videos, and has difficulty creating the ideal pool of creators for a project.
With that all said, many outfits are already tapping on AI to refine and optimise their influencer marketing campaigns. Generative AI, however, is a distinct ball game that marketers should start preparing for. For those interested to further expand their knowledge on ChatGPT and generative AI and how they connect to the creator economy, they can purchase Insider Intelligence’s research report and gain insightful information on the potential of these technologies.
