In its latest strategic move, Media.Monks, the digital-first advertising and marketing services company under S4Capital, has appointed Laurent Farci as the Chief Information Officer (CIO). This decision comes as a means to enhance the organization’s tech platforms, streamline information flow, and establish a sophisticated technology ecosystem across S4Capital.
With nearly two decades of experience in system technology, Laurent has been a pivotal figure at Media.Monks for the past six years. He is credited with successfully migrating the company to a standardized customer relationship management system and will now aim to replicate this accomplishment on a global scale. By focusing on consolidating major platforms, Laurent aims to promote operational efficiency and support Media.Monks’ mission to create an integrated structure.
According to Jean-Benoit Berty, the COO of S4 Capital, appointing Laurent Farci as CIO is a step towards reinforcing Information Governance and driving tech infrastructure enhancement. Laurent himself expressed excitement about the opportunity, highlighting the importance of a strong tech foundation for organizational efficiency. Laurent and his team will work towards consolidating tech platforms, leveraging AI, and tailoring solutions to various areas of the business.
Media.Monks, as the global operating brand of S4Capital, has secured its position as a consultative partner in the digital domain, offering a range of services from media, data, and social, to experience and technology solutions. The company’s achievements in various industry awards and recognitions further solidify its position as a leader in the digital advertising space.
With S4Capital’s strategic vision under the leadership of Sir Martin Sorrell, the company aims to provide digital advertising and marketing services to a wide array of clients globally. By integrating leading businesses in Content, Data & Digital Media, and Technology Services, S4Capital is poised to deliver efficient and effective solutions in today’s digital landscape.
As Laurent Farci takes on his new role at Media.Monks, the company is set to embark on a journey towards enhanced operational excellence and technology-driven solutions across all facets of the organization.
