Apple is in the works for a major iPhone upgrade in an attempt to keep up with Android, with reports suggesting a potential deal with ChatGPT on the horizon. According to a recent Bloomberg report, Apple is currently finalizing terms with OpenAI to incorporate ChatGPT into iOS 18. Additionally, discussions are ongoing with Google for the potential integration of Gemini, although the progress of these talks remains unclear.
As part of its overall strategy, Apple is said to be gearing up to launch an AI App Store, with plans to introduce smaller on-device models of its own creation while outsourcing larger language models to established companies like Google. Industry experts anticipate that Apple will unveil its AI advancements at the upcoming Worldwide Developers Conference (WWDC) scheduled for 2023.
Among the anticipated features are AI-assisted browsing in Safari, an upgraded Siri with enhanced functionality, and a generative AI system for improved interactive capabilities. Apple also aims to leverage on-device processing as a standout offering for consumers, building on its existing hardware optimizations for AI.
Rumors suggest that Ajax, an advanced large language model, could revolutionize Siri’s capabilities by enabling functions such as text summarization and intelligent results for Spotlight searches. Unlike its competitors who have abandoned public data sources, Apple has chosen to collaborate with publishers and invest in maintaining ethical AI training practices.
With Apple’s commitment to innovation and strategic partnerships, the tech giant is poised to make significant strides in the AI landscape, bridging the gap with Android and setting new benchmarks for the industry.
