Charlotte Tilbury has introduced a revolutionary line of perfumes that promise to transform the way we perceive fragrance. The Collection of Emotions, consisting of six unique scents, aims to evoke specific feelings and emotions through the power of scent.
The beauty mogul collaborated with a team of perfumers and scientists from International Flavors & Fragrance (IFF) to create this innovative collection. Using a proprietary emotion-activating AI algorithm called Scentcube, they analyzed the emotional impact of various fragrance ingredients on the brain to develop perfumes that trigger specific emotions and memories.
The concept behind Collection of Emotions is to allow individuals to choose their desired energy and vibration through scent. By selecting a perfume that resonates with their current mood or desired persona, users can enhance their confidence and mood with the power of fragrance.
Charlotte Tilbury’s foray into the world of fragrance is not new, as she previously launched the limited edition Scent of a Dream in 2016. However, Collection of Emotions represents a more nuanced approach to scent creation, focusing on the emotional impact of fragrance notes and their ability to evoke specific feelings.
With this groundbreaking collection, Charlotte Tilbury challenges us to consider the transformative power of perfume and the role it plays in shaping our identity and emotions. Whether you want to feel bold and confident or sensual and romantic, Collection of Emotions offers a scent for every mood and occasion.
