Financial Times has recently announced a strategic partnership and licensing agreement with OpenAI, the creator of ChatGPT. This collaboration aims to enhance ChatGPT with accredited content from FT and incorporate journalism into the AI models developed by OpenAI. Through this partnership, both parties will work on creating innovative AI products and features for FT’s readers.
On the other hand, Axel Springer SE has teamed up with Microsoft Corp. to cover various aspects such as advertising, AI, content, and cloud computing. As part of this collaboration, Axel Springer will utilize Microsoft Advertising as its ad server, while also including POLITICO as part of the initiative. Plans are in place to introduce AI-driven chat experiences for readers, leverage Azure AI capabilities, and offer premium content from Business Insider, POLITICO, BILD, and WELT.
It is worth noting that more media companies are entering into partnerships with AI firms to access high-quality content for training large language models. This trend allows media companies to benefit from generative AI-powered tools and insights for their businesses. However, concerns have been raised regarding the legal and ethical aspects of sourcing content for AI products.
Despite the potential benefits of these partnerships, not all media companies are fully on board with the idea. The New York Times recently filed a lawsuit against OpenAI and Microsoft, alleging copyright infringement and unauthorized use of their articles to train AI models. While OpenAI has defended its practices, emphasizing the use of public media for innovative purposes, the issue highlights the complexity of AI licensing deals in the media industry.
Overall, the partnerships between Financial Times and OpenAI, as well as Axel Springer SE and Microsoft Corp., signify the growing influence of AI in the media landscape. These collaborations aim to push the boundaries of journalism and content creation while navigating the legal and ethical considerations surrounding AI technologies.
