Spotify recently unveiled a new AI tool that will cater to music lovers by creating personalized playlists based on text prompts. This innovative feature, known as ‘Spotify’s ChatGPT,’ allows users to simply type in their requests, such as relaxing music for allergy season or a playlist that makes me feel like the main character, and watch as a custom playlist comes to life.
This move by Spotify marked its entry into the AI realm, following the launch of its AI DJ last year. The AI DJ uses listening habits to curate songs seamlessly, along with providing some DJ-like banter in between tracks. The company had been rumored to be working on AI-generated playlists, with the testing phase starting quietly in December. However, it gained attention when a TikTok user stumbled upon it and shared the discovery online, dubbing it ‘Spotify’s ChatGPT.’
While Spotify’s foray into AI is a step ahead of its competitors, it raises concerns about the future of human playlist curators. The implementation of AI features may overshadow the role of human curators in shaping music selections. In fact, Spotify’s previous layoffs included playlist curators, indicating a shift towards algorithm-driven music curation.
Despite concerns from some musicians about AI-generated music, Spotify’s tool focuses on playlists rather than music creation. While other streaming platforms like Apple and Amazon are delving into AI, Spotify’s ChatGPT stands out for its personalized playlist curation based on user requests.
With Spotify’s new AI tool, music enthusiasts can enjoy tailored playlists with just a few text prompts, highlighting the evolving landscape of music curation in the digital age.
