Apple has reportedly turned to Shutterstock to train its AI dataset, a move that could pave the way for major advancements in its upcoming iOS 18 update. The tech giant is said to have partnered with the stock image platform to utilize millions of images, following in the footsteps of industry rivals like Amazon, Meta, and Google.
According to a recent report from Reuters, Apple’s deal with Shutterstock is estimated to be worth between $25-50 million. This collaboration marks a significant step for Apple as it strives to catch up with competitors in the AI race. While companies like Google and Microsoft have made significant progress with their AI technologies, Apple’s cautious approach aims to avoid potential legal conflicts by ethically sourcing data from reputable sources.
The collaboration with Shutterstock comes on the heels of Apple’s outreach to major publishers like Condé Nast, NBC News, and IAC for further data acquisition. With the impending release of iOS 18, Bloomberg’s Mark Gurman anticipates a robust update packed with AI features, making it the most significant iOS release in recent years.
While Apple may be late to the AI game, its meticulous approach and commitment to ethical practices could set it apart from competitors who have faced backlash for data scraping. The upcoming WWDC event scheduled for June promises to unveil Apple’s latest AI developments, setting the stage for a new era of innovation in the tech industry.
In conclusion, Apple’s strategic partnership with Shutterstock underscores its dedication to building a robust AI foundation for future advancements. As the tech giant prepares to unveil iOS 18 with cutting-edge AI features, industry experts and consumers alike are eager to witness the impact of this collaboration on Apple’s AI dream.
